Modified on: Thu, 2 Feb, 2017 at 4:29 PM
At Hair La Vie, we do not believe in adding any ingredient to our products unless it specifically helps make the product more effective. This results in a natural color for each product. To whiten it, we would need to add a synthetic chemical like titanium dioxide to the formula. Titanium dioxide has never been fully tested and studies show it could be a carcinogen. We would never use something potentially harmful in any of our products.
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